The New Straits Times is covering this event because parent Media Prima Group is the new partner of Bursa Malaysia's charity marathon. It takes place today in the heart of Kuala Lumpur.
Media Prima Television Network chief executive officer Ahmad Izham Omar and his chief operating officer Seelan Paul are there in their running shoes.
Among the more "sporting" representatives from publicly-listed plantation companies at this charity run are Felda Global Ventures Holding Bhd and Sime Darby Bhd.
Bursa Bull Charge tracks a 5km run following Kuala Lumpur’s Capital Market Trail, a route throughout the Central Business District that passes the headquarters of many of Malaysia’s capital market players in our community, a reminder of the sustainability of the marketplace.
The run categories include a 1.5km CEOs Run, a 5.0km Individual Run and a Corporate Relay Run.
Among the 1,300-odd enthusiastic participants from the capital market community include government agencies, regulators, brokers, listed companies, traders, remisiers, trading partners and the media. There's a special category of relay run among young executives.
Key sponsors are Maybank Investment Bank, SapuraKencana Petroleum Bhd, YTL Corp Bhd, IJM Corp Bhd, Berjaya Corp Bhd, Protasco Bhd and PESTECH Sdn Bhd.
At one point, Bursa Malaysia chief executive officer Datuk Tajuddin Atan's "running mate" is CIMB Group Holdings Bhd acting chief executive officer Tengku Datuk Zafrul Tengku Abdul Aziz.
Tajudddin said this is part of the stock exchange’s initiatives towards building financial literacy, especially among young executives.
“This inaugural Bursa Bull Charge is a physical demonstration of marketplace inclusiveness that we have been working hard at building up and hopefully, reach out to the wider community. This is one way for Bursa Malaysia to raise awareness and remind us of our responsibility to give back and invest in local communities,” he said.
"We recognise the role of young executives as future leaders and entrepreneurs. By involving them in the Bursa Bull Charge to run alongside CEOs and captains of the industry, we hope young executives would feel inspired of the possibilities and opportunities available in the marketplace, be it a career or in building wealth”, said Tajuddin.
All proceeds raised from the Bursa Bull Charge will be channeled to charity while Bursa Malaysia and the sponsor partners will absorb all costs incurred in organising the run.