Run, run, run

KUALA LUMPUR: Bursa Bull Charge, an annual charity run organised by Bursa Malaysia tomorrow, is centred around the theme of community inclusivenes. 

According to Bursa Malaysia director of strategy and transformation Datin Azalina Adham, the company wants to reach out to more segments of the public.

"The inclusive theme continues to be our focal point. Last year, the media took part in the race. This year, we want to include small medium enterprises. That's the great thing about growing our event," she said.

The charity run, which will take participants through the city's central business district popularly known as the Golden Triangle, will see chief executive officers (CEOs), other C-Suite office bearers and young corporate members from public-listed companies charging through a 5km route that Bursa Malaysia described as Kuala Lumpur's capital market trail.

Funds raised from this charity run will be handed over to seven organisations – Koperasi Ibu Tunggal Pantai Halt Kuala Lumpur Bhd, Persatuan Kebajikan An-Najjah Malaysia (An-Najjah Malaysia), My Performing Arts Agency (MyPAA), Kelab Belia Kalsom, Persatuan Rumah Amal Sabah (Sabah Cheshire Home), Persatuan Warga Kerja Jabatan Tenaga Kerja Negeri Perak and Pusat Inkubator Jahitan Orang Asli Gerik.

The spirit of a wider base of participants adds to the mingling aspect of the race, giving younger professionals the chance to run and rub shoulders with more experienced mentors in the industry. 

Senior representatives from the Ministry of Finance, the Ministry of International Trade and Industry (MITI) and Talent Corporation Malaysia Bhd have confirmed their participation. Media Prima Bhd is the official media partner for this event and Fly.fm radio station will be broadcasting live from the event.

Azalina said: "We are harnessing the power of social media, using Twitter as a way for the public to win attractive goodie bags.  


"Also, the Youth and Sports Minister Khairy Jamaluddin will be joining in the 1.5km CEO run with our chief executive officer Datuk Tajuddin Atan," she said.

CEOs of all Bursa Bull Charge's sponsors, including Maybank Investment Bank Bhd (lead sponsor), Feruni Ceramiche Sdn Bhd, Bank Kerjasama Rakyat Malaysia Bhd, and Ongole sponsors including IJM Corp Bhd, Pestech International Bhd, Tenaga Nasional Bhd, Bank Pertanian Malaysia Bhd (Agrobank), Nova Fusion Sdn Bhd, Ikhmas Jaya Group Bhd, Korea Securities Computing Corp (Koscom) and Iskandar Waterfront Sdn Bhd will also be taking part in the 1.5km run.

Featured sponsors for the run include Pelaburan Mara Bhd, Fraser & Neave Holdings Bhd, International SOS (Malaysia) Sdn Bhd, The Pacific Insurance Bhd, Prasarana Malaysia Bhd, Proton Holdings Bhd and race partners including Brooks, True Fitness, Media Prima Bhd and Nanyang Siang Pau Sdn Bhd.

Earlier this month, Bursa Malaysia distributed hundreds of free Rapid KL bus passes for passengers who wish to run alongside chief executive officers of public-listed companies. 

Those who missed out can still share in the fun by taking pictures or videos of themselves on Facebook, Instagram or Twitter and including the #run4others and #bursabullcharge tags.

"We support the long term sustainability of the marketplace. We wish to do our part for charity and at the same time, encourage social entrepreneurship and inclusiveness," she said.